With the release of “Avengers: Infinity War,” it’s amazing to see how marketing has advanced by leaps and bounds over the past two decades. Back in 2015, when “Avengers: Age of Ultron” was released, Current Studios came out with its very own Super Heroes Assemble app that had tons of fun content for Marvel fans everywhere.
Image source: currentstudios.com
Super Heroes Assemble mixed augmented and virtual reality for an experience unlike any other. The app took users through a comic game storyline, which was written and designed by the writers at Marvel. Super Heroes Assemble contained hours of behind-the-scenes content as well as character art, profiles, and even a dress-up feature.
Along with Marvel, Current Studios also teamed up with Walmart to create the augmented reality Super Heroes Assemble gameplay wherein users could scan Dorito’s, Hasbro, and other products that were placed in stores. Doing so unlocked more content in the app.
Image source: movieweb.com
Aside from that, there were also websites for online video streaming and interactive features with other Super Heroes Assemble users as well. Current Studios also created a 30-second video advertisement that was shown in theaters all over the U.S.
A similar app was created to coincide with the release of “Black Panther” earlier this year.
Nathan Kroll is the President of Current Studios and Labs, a North American leader in experiential computer vision development with clients like Marvel, NBA, Walmart, Warner Bros., Intel, Qualcomm, Cigna, Doosan, and more. For more about him and his work, visit this Pinterest page.
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