Virtual reality and the U.S. Armed Forces

The advancement of virtual reality, or VR, has affected major industries, from education and health care to real estate and retail. VR has even played a huge role in the training of military personnel in the United States Armed Forces or USAF. Many of the men and women who will be serving and fighting for the country in the future will undergo training via VR. 

Image source: wired.com

While VR tech for the military is still in development, industry experts expect significant strides in the decade to come. But even with the relatively limited current VR capability simulations of real-world ground battles can give soldiers a feel of a battle-torn scenario without the danger. In fact, many VR video games have successfully put players in realistic situations that mimic war scenarios. The continuous development of VR will help in training soldiers tactics that would otherwise be only taught in books. Rapid incidents through VR that come one after another will also serve to quicken the reflexes of military personnel. 

VR is now extensively used for airplane and helicopter pilots in the USAF to much success. A lot of the pilots who have gone through these simulations have testified on the usefulness of the training and the program as a whole. 

While VR isn’t considered to be a replacement for real-life combat training, it is a huge supplement especially for situations that may seem too volatile to simulate. 

Image source: hobbydb.com

Nathan Kroll believes that technology erases the lines between the physical and digital worlds, forever changing how individuals interact with products, brands, and each other. He is the President of Current Studios and Labs, a North American leader in experiential computer vision development with clients like Marvel, NBA, Walmart, Warner Bros., Intel, Qualcomm, Cigna, Doosan, and more. Learn more about Nathan and his work by checking out this site.

How Current Studios Brought The Avengers To Your Favorite Store

With the release of “Avengers: Infinity War,” it’s amazing to see how marketing has advanced by leaps and bounds over the past two decades. Back in 2015, when “Avengers: Age of Ultron” was released, Current Studios came out with its very own Super Heroes Assemble app that had tons of fun content for Marvel fans everywhere.

Image source: currentstudios.com

Super Heroes Assemble mixed augmented and virtual reality for an experience unlike any other. The app took users through a comic game storyline, which was written and designed by the writers at Marvel. Super Heroes Assemble contained hours of behind-the-scenes content as well as character art, profiles, and even a dress-up feature.

Along with Marvel, Current Studios also teamed up with Walmart to create the augmented reality Super Heroes Assemble gameplay wherein users could scan Dorito’s, Hasbro, and other products that were placed in stores. Doing so unlocked more content in the app.

Image source: movieweb.com

Aside from that, there were also websites for online video streaming and interactive features with other Super Heroes Assemble users as well. Current Studios also created a 30-second video advertisement that was shown in theaters all over the U.S.

A similar app was created to coincide with the release of “Black Panther” earlier this year.

Nathan Kroll is the President of Current Studios and Labs, a North American leader in experiential computer vision development with clients like Marvel, NBA, Walmart, Warner Bros., Intel, Qualcomm, Cigna, Doosan, and more. For more about him and his work, visit this Pinterest page.